Wednesday 22 February 2017

All in a day's job - DarkKnight Motorsports

A few days ago, Tboss mentioned to Banky W that she was the Head of marketing of DarkKnight Motorsports Limited. Yes she is and yes DarkKnight Motorsports does exist and it has been in existence for 8 years.  DarkKnight Motorsports or DKMS is an indigenous organization primarily tasked with with developing motorsports in Nigeria in partnership with the Nigerian Ministry of Youth and Sports Development.The organization is a platform which conducts, supervises and sanctions both professional and amateur motorsport activites.

Motorsports trend across the world and has been a source of tourist attractions in various centres across the globe including Dakar, Dubai, Lebanon .  DKMS is set to position itself along with other major local and international brands to participate in such events and as part of its Corporate Social Responsibility, the DKMS is working, along with the Ministry of Youth and development to create Jobs and empower the Nigerian youth. 
Left to Right: Mohammed Suleiman (Director, DarkKnights Motorsports), Ademola Are (Director of Grassroot Sports Development, Federal Ministry of Youth and Sports), Tboss (Head of Marketing, DarkKnights Motorsports), Christian Chinyeaka Ohaa (Permament Secretary - Ministry of Youth and Sports Development), a friend of DKMS and Abdulmalik Kusherki (Head of Operations, DarkKnights Motorsports)
Tboss is really passionate about youth development and she has been in the front lines of the DKMS pursuit to get the Ministry of Youth and Sports Development to collaborate with the organization. As Head of Marketing Tboss has been able to promote DKMS as the next most viable form of marketing for companies like Glo, Airtel, Samsung, First Bank, UBA and the list goes on. Motorsport being able to attract thousands of attendees would not only encourage competitive sportsmanship but will also present a huge platform for brands to become visible to a set target demographic. Darkknight Motorsports Limited in partnership with the Ministry of Youth and Sports Development will soon reveal the plans to put together a Go Kart track in Abuja. Most major professional racers started with Go Karting and they are also about to build a platform which would develop the future of Nigerian motorsports. Also a Drift Arena will also be built to further develop the motorsport known as Drifting which is very popular in Abuja. This is just the tip of the iceberg because what Tboss and her team are doing has never been done in Nigeria and Tboss can only show you all rather than simply talk it.  

For more information, please visit https://m.facebook.com/darkknightmotorsports/  

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